The Physical and Digital World Blur
The Physical and Digital World Blur
irtual reality was a big hit in 2016. But you can’t walk around the real world with a headset on. The dramatic rise and equally precipitous fall of Google Glass sites that walking around with space age glasses won’t work either.
Look for navigation services to get even more specific — maps in a store’s app, for example, to direct you to a specific aisle to find exactly what you’re looking for. So called “augmented reality,” where virtual objects and information are displayed on top of the physical world, will make its way to our phones. Search engines are already expanding on image search, allowing you to point your camera at something and search for information based on what the lens takes in.
And as Pokémon Go showed us in 2016, there’s a huge appetite for well-designed augmented reality games. While we can’t predict what game will get kids off the couch this coming summer, it wouldn’t be surprising if it comes in the mold of Pokémon Go.
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